Our Story

Who we are

Conceived in 2012, our company was formed in 2018 by founder, Kaila Wilson. Searching for solutions in her own hair journey, she combined her love of holistic hair care with her background in Biological Systems Engineering and research in biotechnology & biochemistry to form BioStrandz. Since the conception of BioStrandz, our research and development team is now comprised of hair industry experts with 15+ years experience, physicists, trichologists, dermatologists, & biological and chemical engineers.

Overview: why is this important?

On average, a woman spends about $313/month on her appearance with roughly a third of that expense being spent on “trial and error” hair products. Why gamble, while spending hundreds of dollars on products that may not work...when you can pay a small fee to get it RIGHT the first time? Or better yet, what if you could engineer your hair to have the qualities you want and need?

The beauty, health, and the importance of hair has been instilled in many of us since our childhood stories (ie. Rapunzel), mainstream media, and even in some cultures with religion. From women desperately trying high-end products to household DIYs, to men combating baldness or striving to obtain the perfect man-bun or beard; hair has served as a symbol of health, identity, and youth. We understand that it's not enough to just "mask" the problem, it should be our aim to solve it — so we’ve conducted surveys and research that has captured 200+ responses detailing consumer spending, products that are and are not working, daily hair routines & hair maintenance, and more!

our vision

Here at BioStrandz, it is our belief -- that hair is not only meant to serve as a sense of vanity but also has great influence on who we are, how we present ourselves to the world, and provides us with key identifiers to maintaining our health. Although every hair strand is unique, unfortunately, current remedies & products (ie. wigs/extensions/toupees) only provide temporary fixes and “one-size-fits-all” approaches. However, it is our mission: To improve the quality of life by expanding the boundaries of current beauty standards through client-customized solutions & ingenuity. Using our multi-sided platform business model, we aim to provide a one-stop-shop for client-customized hair care solutions specific to your deficiencies, hair-educational resources, and a create a community engagement platform so we can hear directly from you.